SEO Services Singapore
Those in the internet marketing industry will know the term Search Engine Optmization (SEO). SEO helps websites to rank on search engines such as Google and Bing. At Wiz Marketing, we provide affordable SEO services.
There are several ways to rank on Google. One of them is using Search Engine Marketing (SEM). However, if you are a business owner, using our SEO services is probably a better option for you. SEO works in the long run, although it takes time for your website to rank- especially if it is a new one.
SEO helps to get targeted traffic to your site, and in the end increase your sales and revenue. However, if you are in a dilemma whether using our SEO services would help your business, you should ask yourself a few questions:
- Does my website help my business?
- Are your competitors getting their clients from the internet?
- Can you reach out to your potential clients through the web?
Compared to other countries in the world, Singapore has one of the highest number of people on the web everyday. People use the web to find businesses, buy products and communicate with each other through social media. Smartphones are extremely popular in this century. There is a very high demand and everyone is using them. However, if your website is not easily available to users, how can they find your business? The answer is through using SEO services!
Many businesses build websites for the sake of it. Only a minority build websites to get leads and increase their revenue. SEO is like a double edged sword- it can either make you or kill you. Instead of using SEO services by professional consultants, business owners try to do SEO themselves by learning online. However, they usually fail and get blacklisted by Google because they use black hat SEO methods which are frowned upon Google. To prevent using black hat SEO methods which will harm your website, all you need is an SEO agency with a good reputation and who uses white-hat SEO services. With a good SEO strategy, you will be able to grow your business online and offline, overall getting more leads and increasing your revenue.
What is SEO and how does SEO help businesses?
Business owners are constantly trying to find methods to improve their online presence. That is where digital marketing steps in. Since learning digital marketing yourself can be time-consuming, you may have considered hiring someone to do it for you. Many individuals offer digital marketing services.
However, hiring an SEO consultant in Singapore is a more effective option. Without knowing the fundamentals of SEO and how it works, it may be difficult to communicate with a SEO consultant in Singapore.
Better understanding around the topic will make your experience working with a SEO consultant in Singapore a more satisfying one. That is why in this article, we will talk about what SEO is and how it works. We’ll also discuss the differences between on-page and off-Page SEO. As well as white-hat SEO and black-hat SEO.
What is SEO?
SEO is an abbreviation for search engine optimization. It is a practice that helps a website rank high organically in search engines such as Google, Bing, and Yahoo!. To become more visible in these search engines, SEO services in Singapore help their clients improve their websites. With the help of SEO, sites are easily found by the customers. Thus, businesses are given more opportunities to sell their services and products online.
However, you can pay to rank high in search engines through ads. But SEO is the free method to do so. Many digital marketing services offer to boost your site’s SEO. Hiring an SEO consultant in Singapore can do the job. But how will you know if they are doing a good SEO job if you are not aware of how it works.
Why is SEO important?
In a marketing aspect, having a better SEO for your business website than your competitors means you’ll earn more than them. Customers would go to your site first. If you were able to give what they need, they won’t go to the other sites.
As mentioned above, there is an instant and easier way to rank high in search engines. That is through paid advertisements. But that can cost a lot of money and can use up most of your marketing budget. SEO is free if you know how to do it yourself. If not, you would need the digital marketing services of an SEO consultant in Singapore. But if you are thinking long-term, SEO services in Singapore are more cost-effective compared to paid ads.
How do search engines work (exactly)?
At some point you may have thought search engines like Google are a place where you can ask questions and retrieve a list of answers. That is correct to an extent.
But have you ever wondered how it works? How can one software go through billions of websites and find what you need in a matter of less than a second?
Search engines have crawlers. These crawlers are bots that go to each website to collect information. The information that is gathered will be placed in an index. The index is delivered to an algorithm. The algorithm’s job is to match the data it has to the queries of the search engine users.
How can I optimize my business’s website?
Alright, I now understand how search engines work. But how can I optimize my business’s website?
Now that we have covered what search engines do, let’s cover the optimization part. SEO services in Singapore help their client by tweaking their website’s content. This is done so the crawlers can easily understand and recognize the content on each webpage of the website.
Thus, it will be easy for the algorithm to know that this website should be included when the specific keyword is searched.
How can I make my site stand out?
Since there are a lot of websites that have similar content, the algorithm considers many factors on how to rank each website or webpage.These factors are tweaked by an SEO consultant in Singapore so your website will be optimized for certain keywords. A few ranking factors are:
- Domain-level, link authority features.
- Page-level link features.
- Page-level keyword and content features.
- Page-level, keyword-agnostic features.
- Domain-level brand features.
- User, usage, and traffic or query data.
- Social metrics.
- Domain-level keyword usage.
- Domain-level, keyword-agnostic features.
Digital marketing consultants use SEO tools to find the most appropriate and competitive keywords. Once you have the keywords, SEO services in Singapore can incorporate them into some of the factors mentioned above.
Web design is another crucial factor in SEO. A good web design will lower your bounce rate. In addition, a beautiful website will improve the user improvement. This is a clear signal to search engines that your site is well optimized and user-friendly.
On-page and off-page SEO
SEO has two broad categories. Those are on-page SEO and off-page SEO. Learning these can help you understand what type of digital marketing services should you get from SEO services in Singapore.
On-page SEO refers to the search engine’s ranking factors that you have direct control of. This includes your page content, meta-titles, meta-descriptions, content structure, and so on. While off-page SEO refers to those you do not have complete control of. This includes social metrics, related blogs, and the search history of the user.
Though on-page SEO and off-page SEO are not the same, you both need them to effectively optimize your website for search engines. They can’t be without each other. Even if you have the best content in the world but your off-page SEO is a mess, fewer people or no one will see it.
On the other hand, if your off-page SEO is working nicely, but your content isn’t, this can cause searchers to leave your site. And this is bad. In Google’s algorithm, when users leave the site after viewing a single page, this is considered a “bounce”. A higher bounce rate means lower site ranking. Thus, that explains why you need to work on both.
An SEO consultant in Singapore knows who to fix both on-page SEO and off-page SEO.
Therefore, if you find yourself having difficulty optimizing these, you can just avail their digital marketing services.
Choosing the Right SEO Agency
Having a good SEO agency helping your website is important. Having a good SEO agency who uses white-hat SEO services will help your website rank higher on Google and increase your revenue. However, an SEO agency using black hat SEO methods would harm your website. Black hat SEO methods used by ‘experts’ only work short term- before Google discovers them. Google does not like websites trying to cheat them.
They will blacklist your website and this would make your website useless to the growth of your business. When shortlisting and deciding on an SEO agency or SEO services, you should ask them a few questions:
- What methods for their SEO services do they use?
- How long will it take for their SEO consultants to rank your website?
- Are their SEO consultants trained and certified?
- Do they have a good reputation based on their SEO services clients’ testimonials?
- Do they collect payment for the SEO services only after the results are shown?
There is no 100% guarantee (that any SEO service or consultant) can rank your website to page 1 on Google for your desired keyword. Even Google agrees with this statement. Thus, we only collect the payment for SEO services after results are shown. Beware of SEO agencies guaranteeing to get you on page 1 immediately. This may be true, but with the use of black hat SEO methods which will get your site blacklisted by Google.
White hat SEO and black hat SEO
There are two types of SEO: white hat and black hat SEO. Black hat SEO is a quick way to do SEO. This is done by optimizing content solely for the search engine. You can even earn instantly with this method.
However, this gives more of a short-term result. Plus, this can affect your site in a bad way once you are discovered.
White hat SEO, on the other hand, helps build up your site for the long-term. This method is focused more on your customers. You may not earn instantly with this. But by playing by the rules, you’ll feel more secure with your website.
Why Choose Us?
There are many SEO agencies in Singapore whom provides SEO services to small businesses. Out of all the SEO agencies, why choose us?
- Our SEO consultants are experienced and certified. Many SEO consultants in Singapore learn SEO themselves from online, and thus learn black hat SEO methods. Black hat SEO methods only help websites to rank on page 1 for a short time before the site gets banned and penalised by Google.
- Our SEO consultants only use white hat SEO methods. White hat SEO methods are the direct opposite of black hat SEO methods. Black hat SEO methods are meant to cheat Google’s site ranking system which includes keyword stuffing and buying Pagerank and links.
- White hat SEO methods includes getting natural links from related websites and content meant for readers.
- By using white hat SEO methods to help our clients, our SEO consultants can be sure that our clients’ website will never get penalised or banned by Google.
At Wiz Marketing, we aim to help all our clients get an online presence and receive leads from their website. Business owners should do research and have some background knowledge regarding SEO. You can spend less time learning from SEO providers and more time getting the work done if you research ahead. This information will help you know how digital marketing services like SEO work. Therefore, you can easily collaborate with some of the best SEO consultants in Singapore.
We understand the struggles of building a business in Singapore. Therefore, our consultants are experienced in asking the right questions and understanding our clients’ point of view.
This often means putting ourselves in your shoes. If you are ever in need of local SEO services, you should only have 1 reliable SEO agency in mind- Wiz Marketing!
Contact our SEO consultants for a free consultation to speak about your SEO marketing campaign. Our team of SEO consultants at Wiz Marketing are well-equipped to help bring your business’s online presence to life. Contact us today for more information!