Online Reputation Management
The reputation of every business is important. Before purchasing a product or asking for a service, many Singaporeans would have had done their research on the company beforehand. By just searching a company’s name online, anyone can find reviews about the business in a click.
This might not occur to you, but the impact of a bad review is huge. This is because people whom search your company’s name might find a bad review about your company, and hence feel a sense of insecurity. Even if the bad review is untrue, this would still affect a client’s decision of hiring your company.
At Wiz Marketing, our job is to help you get rid of the bad reviews. Although it is not possible to delete a bad review, we are able move bad reviews about your company to the second or third page. Hence this will allow your clients to view a clean and good reputation when researching about your company.
What is Online Reputation Management?
In this age of the internet, anyone can search your company’s name in Google and find many reviews about your company. Online reputation management helps businesses control the information and image about them online. This includes bad untrue reviews, which could lead to people feeling insecure about purchasing your product or service.
Hence online reputation management allows companies to develop a positive image online and get rid of bad reviews by pushing them to the second page when one searches for their reviews.
Won’t Google Prevent Bad Reviews From Ranking on Page 1?
Many business owners are confused when they see bad reviews about their own company rank on page 1 when they type in their company name. This is because many assume that Google would not want to ruin their company’s name by ranking bad reviews on page 1.
Google does not decide the sites which rank on page 1 by good and bad reviews. Instead, Google ranks pages which helps users. In this case, it is a reviews about a company. Hence do not feel confused when you find a bad review on page 1 for your company’s name as Google’s priority is to provide users useful pages.
Importance of Having a Positive Online Reputation
In the past, businesses only have word of mouth to rely on to help build their reputation. However in this century, a company’s reputation is mainly built from the online world. Reviews about a company is a big influence towards Singaporean users decision.
Positive reviews give clients trust and confidence in your company. Should you have your previous clients recommend or write good reviews about your company, users whom search about your company name would feel secure dealing with you.
The first thing your potential partners would look for is your company reputation- no one would want to partner with a ‘bad’ company. Should users find good positive reviews about your services and products online, they would feel a sense of assurance to partner with your company. Hence it is important to have a clean image for your company online.
Building your Positive Online Reputation
Especially for a new business, it is unlikely to have any reviews about the company. To make up for the lack of reviews, you could write false good reviews about your own company. However, your reviews may sound fake and might not be easily found by users. Hence it is important to have positive reviews about your company from high domain authority sites which have hundreds of visitors every month.
At Wiz Marketing, we have many connections with many sites which receive hundreds of visitors every month. By posting a review on the site, not only will you build up your online reputation but receive advertising for your company as well! This would allow users to feel secure when purchasing your products or services.
For a free consultant about our online reputation management services, ring us up at +65 9614 9019.